News & Events

MacDermid Opens Japan Desk in Metro Detroit, USA

Date: 26/09/14

NEW HUDSON, MICHIGAN - September 4, 2014. MacDermid, Inc., a wholly-owned subsidiary of Platform Specialty Products Corporation (NYSE:PAH), today announced plans to open a Japan Desk at its existing R&D facility in metro Detroit. A bilingual Account Manager will cater to the sophisticated needs of Japanese automotive OEMs and their expanding supply chain in North America who require plating chemistry for decorative and anti-corrosive purposes.

Starting on October 1, the Japan Desk in New Hudson, Michigan will act as a liaison between Japan-based automotive customers in North America and MacDermid personnel to ensure that the customers’ ongoing requirements are established, understood and satisfied. The technical service laboratory at New Hudson is one of two world-class facilities operated by MacDermid in the Midwest. Products for Japanese customers will continue to be manufactured at the Center of Excellence in Ferndale, Michigan.

“Japan’s carmakers are localizing production here in North America at a feverish pace and there is growing demand for MacDermid’s proprietary technologies such as ZinKlad™ and XtraForm™ in the Southern U.S. and Mexico. The establishment of the Japan Desk builds on our company’s long-standing commitment to Japan, where we have already been supplying product for more than 40 years,” said Michael Siegmund, EVP – Global Automotive Business.

In regard to this new strategic initiative, Siegmund added, “MacDermid is the one of the few manufacturers who are capable of supplying plating chemistry to the automotive industry on a global basis. The recent deployment of OEM Account Managers has provided us with a better understanding of the industry’s ever-changing needs and has improved our response time in providing solutions. We are committed to further investing in local infrastructure to support our global automotive accounts.”