MacDermid Autotype

A global industrial manufacturer of high quality precision coated films and blended liquids for use in the printing, automotive and electronics industries. Over 140 years of research and innovation our product range includes; overlay films for Membrane Touch Switches, stencil products, cleaning chemicals for screen printing, Film Insert Moulding (FIM) and graphic display films.

News & Events

MacDermid Autotex Steel brings unique look to flexx-IPC®

Date: 07/04/14

Autotex® Steel™, a unique, high performance hard coated film from MacDermid Autotype, delivers an attractive and robust brushed steel finish  to Hoffmann + Krippner’s flexx-IPC® control panels.  The finish has created a new and unique stand-out look that sets their product apart from the competition.


Hoffmann + Krippner is one of the leading producers of complex input systems in Europe.  As a pioneer in membrane keyboard technology, Hoffmann + Krippner develop customised input devices and industrial PC panels to the highest standards of quality and design for a diverse market. And for flexx-IPC®, one of its core product ranges, it wanted a surface finish that was something special.


The brief: A striking, aesthetically pleasing surface for the flexx-IPC® industrial PC panel.  flexx-IPC® panels must be robust and durable to withstand everyday use in harsh manufacturing and processing environments - such as industrial automation, food processing, medical, pharmaceutical and automotive - where PCs need to be protected from moisture and liquids, or where the front panels need to be regularly washed down and cleaned.  For flexx-IPC®, Hoffmann + Krippner wanted to achieve a look and feel that would underline this exceptional product quality and also provide an attractive finish that would give a distinctive aesthetic appeal.


“The challenge was to create a product that immediately attracts the customer’s interest on appearance,” said Thomas Krekeler, Head of Marketing, Hoffmann + Krippner.  “We needed an attractive metallic look and feel to the panel, one that instantly communicates to the customer that this is a quality product.”


To achieve this, Hoffmann & Krippner turned to one of its major suppliers, MacDermid Autotype.  Hoffmann & Krippner has long been an early adopter of MacDermid Autotype’s new and innovative products and selected the uniquely tactile and attractive Autotex® Steel™ finish for this key product in their range. 


Autotex® Steel™ is designed for use as membrane keyboard overlays, fascia panels and industrial or display graphics.  In addition to its aesthetic qualities the Autotex® Steel™  film is reverse printed and can easily be embossed for use with tactile membrane switches, where the material has a flex life in excess of five million actuations.


“We want our products to stand out in a crowd, which is why we look to MacDermid Autotype, as they offer new solutions that meet our specifications.” Autotex® Steel™ not only meets our quality requirements it has provided us with a new and unique finish designed for a niche market,” said Thomas Krekeler


“Both the product and service offered by MacDermid Autotype during the preparation of flexx-IPC® was delivered to the same high standard as all the other products and services they have supplied to us during our 30 year partnership.  As for the product, we are extremely satisfied with the results that we have achieved and have received excellent feedback from customers around the world.”

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