News & Events

MacDermid companies team up for Automotive Interiors Expo 2013 Hall 3, Stand A5425

Date: 08/05/13

MacDermid Autotype, a manufacturer of specialised films, and MacDermid Industrial, a specialty chemical manufacturer, aim to fire the imagination of designers and stylists to the potential of FIM and chemical coatings to producing cost-effective, impactful and robust finishes. “We aim to show visitors that, together, our two companies can provide solutions for automotive interior designers, from hard-coated film for dashboards to attractive, resilient metallics for the detailing of features such as door handles and gear knobs,” explains Alan Gardner, Global Marketing Manager, MacDermid Industrial, who will be presenting at the event. “These features, quite frankly, add a lot of value and, from a design point of view, can make or break a sale. We want to inspire OEM designers to build these solutions into the design during the early stages. By considering our products at this phase, stunning effects can be created allowing them to deliver quality parts that can be tough as well as aesthetically pleasing.” 

Automotive Interiors Expo 2013 is dedicated to the latest developments and product launches for the Automotive community. The event brings together car designers and manufacturers, styling houses, and the full spectrum of car interiors suppliers all under one roof and so the solutions presented on the MacDermid stand are set to be a focus of attention throughout the show.